Smart automation is becoming more and more prevalent across digital marketing applications. What is artificial intelligence? AI is machine learning processes that can promote human action and thought. Ranging from customisable chatbots to email marketing and predictive analysis, making use of these advances can get you closer to your (potential) clients. Additionally, it’ll help you gather more data that can help you cater your digital strategy. Artificial intelligence is not a new term any more. If you haven’t jumped on the AI train yet, here are five must have AI applications you should have in your 2019 marketing plan.

1. Chatbots

Chatbots are not a new find and many online businesses are already leveraging the power of chatbot integrations. The advances of chatbots now provide almost natural human interaction. Whether it be a user asking for sizing reference in your ecommerce store or just a question about your services, you can set up a customisable chatbot to have visitor queries answered 24/7. Facebook chatbots are becoming immensely popular as is the Google chatbot.

2. Voice Search: Google Home, Amazon Alexa and Siri

Just like chatbots, voice search is not a new phenomenon. However, it has grown tremendously. With households now owning either an Amazon Alexa or Google Home, your website should be optimised for voice search. Optimising for voice search requires a different mechanism than search. With search results served verbally, a query will only garner a few results. If you want to optimise your website for voice search, contact the experts at Digital Squad Singapore, an SEO specialist Singapore.

3. Automated Email Marketing

Email marketing is still a powerful tool to reach your customers. Whether it’s for lead generation or sales conversion, something as simple as an automated abandoned cart email can go a long way. Email marketing has honed the power of artificial intelligence and you can automate individual emails. This allows you to customise them according to user behaviour on site to prompt a conversion.

 

artificial intelligence in your digital marketing strategy 2019

4. Programmatic Advertising

Programmatic advertising has become a hot topic and Google predicts it’ll only increase in popularity. Programmatic advertising is automated bidding during ad auctions while a web page loads. The more data you feed it, the better it can be at predicting the most effective ads that will convert. This takes out much of the hard work behind strategic ad bidding and placements.

5. Predictive Analysis

Data is the most valuable currency in our digital world. Data provides insights into a plethora of behaviours that can help promote a more effective digital experience for visitors. Predictive analysis is the use of such data to make predictions about future outcomes. These analyses are only as good as the data it’s fed. It can predict users who are most likely to convert or even quote the most effective price that will attract a user. It effectively eliminates a significant amount of guessing.

2019 is the year of AI and the future looks even more advanced. Application of artificial intelligence can significantly improve call to action efficiency and professional SEO companies Singapore are ready to elevate your web presence. You can customise your website to suit your target audience and provide a better user experience. If you want to learn more and see how you can implement AI into your digital marketing plans, contact qualified SEO services Singapore.